Company Introduction
Parijat is an Indian chemical organization engaged in crop protection solutions with a strong presence across agricultural markets and research driven product portfolios.
Core Responsibilities
- Prepare annual insecticide portfolio plans using brand planning documents, demand forecasts, and seasonal crop calendars.
- Create product positioning sheets and unique value proposition dossiers using market survey reports and farmer usage studies.
- Develop launch calendars and lifecycle maps supported by pricing models, label claims, and registration timelines.
- Build campaign frameworks through sales manuals, product brochures, and crop wise recommendation guides.
- Conduct competitive mapping through field trial summaries, secondary sales data, and distributor feedback reports.
- Support sales preparedness by designing training modules, visual aids, and product comparison charts.
Skills and Technical Exposure
- Brand planning templates, portfolio roadmap documents, and lifecycle management files.
- Crop protection market intelligence reports and competitor benchmarking matrices.
- Product launch toolkits, sales training presentations, and technical literature.
- Pricing models, margin analysis sheets, and demand estimation formats.
- Regulatory label documents, registration dossiers, and compliance summaries.
Experience Context
- Works within a corporate strategic marketing environment handling national level insecticide brands.
- Engages with multi crop portfolios covering multiple seasons with defined sales volumes and revenue targets.
- Absence of this role leads to misaligned launches, weak product differentiation, and inconsistent field messaging.
How to Apply
hr@parijat.in
